Brand

Brand assets.

Logos, icons, colours and the rules for using them. Everything on this page is free to use when writing about tomake.design or building an integration.

Logos

Seven marks.
Pick the right one.

Every file is SVG, so it stays sharp at any size. Use the white variants on dark backgrounds and the standard variants on light ones.

Primary logo

Primary logo

The full lockup. Use this unless you need a specific variant.

logo.svg

Download
Horizontal

Horizontal

Compact lockup for tight headers. Light backgrounds.

logo-horizontal.svg

Download
Horizontal, white

Horizontal, white

The same lockup reversed out for dark backgrounds.

logo-horizontal-white.svg

Download
Wordmark

Wordmark

Type only, no mark. Light backgrounds.

logo-wordmark.svg

Download
Wordmark, white

Wordmark, white

Type only, reversed out for dark backgrounds.

logo-wordmark-white.svg

Download
Icon

Icon

Square 512×512 mark for app icons and avatars.

logo-icon.svg

Download
Icon, rounded

Icon, rounded

Pre-rounded corners for iOS and macOS app icons.

logo-icon-rounded.svg

Download

Colour

The palette.

Primary

Orange

#ff6b35

rgb(255, 107, 53)

Primary accent, CTAs

Yellow

#ffd60a

rgb(255, 214, 10)

Highlights, badges

Lime

#9ef01a

rgb(158, 240, 26)

Success, tertiary

Teal

#2ec4b6

rgb(46, 196, 182)

Secondary accent

Magenta

#e91e8c

rgb(233, 30, 140)

Accent, sunburst centre

Secondary

Cyan

#00b4d8

rgb(0, 180, 216)

Accents, triangles

Green

#06d6a0

rgb(6, 214, 160)

Success states

Pink

#ff69b4

rgb(255, 105, 180)

Decorative

Neutrals

Ink

#1a1a1a

rgb(26, 26, 26)

Primary background, text

White

#ffffff

rgb(255, 255, 255)

Light backgrounds

Cream

#faf9f6

rgb(250, 249, 246)

Off-white sections

Type

Typography.

Display

Headlines

System UI at 800 weight, tight tracking. Used for every page headline.

Body

Running text

System UI at 400 weight. Inter is loaded on the site itself as the preferred face.

Wordmark

tomake.design

tomake.design — “to” in ink or white, “make” in orange, “.design” in grey.

Social

Share images.

Open Graph image

Open Graph image

1200×675. Facebook, LinkedIn, Slack and link previews.

og-image.png

Download
Open Graph source

Open Graph source

1200×630 vector alternative, in the arc-and-sunburst style.

og-image.svg

Download
X / Twitter header

X / Twitter header

1500×500 profile header.

twitter-header.svg

Download
Colour reference

Colour reference

The full palette as a single visual sheet.

brand-colors.svg

Download

Usage

Do and don't.

Do

  • Use on ink (#1a1a1a) or white backgrounds
  • Maintain the original aspect ratio
  • Keep clear space around the logo
  • Pick the white variant on dark backgrounds

Don't

  • Distort, stretch or rotate it
  • Recolour the mark or the wordmark
  • Add shadows, gradients or outlines
  • Place it on a busy photographic background

Export

Icon sizes.

Export logo-icon.svg at these sizes when you need raster icons.

Favicon

16×16, 32×32, 48×48

Apple touch

57×57 through 180×180

Android

36×36 through 192×192

High-res

512×512

Need something
that isn't here?

Press enquiries, a logo in another format, or a question about usage — just ask.